IMPROVE CUSTOMER SERVICE…STEP 3
We are working on our Service Improvement Plan – our SIP; in order to make our customer service outshine everyone. To exceed our customers’ expectations the first time and every time, so they become FANS of our company and rave about us to all their friends and family.
Before we did anything, we made a plan. We don’t want to throw money at the problem before we know the following:
- How does our service quality rate today?
- How good should it be?
- How do we get from #1 to #2?
We’ve surveyed customers and employees and have that data readily available to analyze. We’ve determined what we do right and also what frustrators in our procedures that kept our customers unhappy.
Step 3: How do we succeed?
What we do right: Since we now know what things make our customers happy, and what they like about it, let’s emphasize it:
- Communicate the positive feedback to our staff
- Take advantage of what we do better than competitors: Brag about it!
- Improve our staff’s skills at these items and reward these behaviors
What we do that frustrates customers: With the feedback, we obtained earlier, we know what they don’t like.
- Streamline procedures to work in favor of speed and service
- Communicate to staff; encourage their ideas and participation
- Improve our staff’s skills so the frustrators are removed
On both issues above, the key item is IMPROVE OUR STAFF SKILLS. Provide the customer service training they need so everyone’s skills are excellent. We all assume that everyone knows to smile, greet and thank. But they don’t…TELL them what we expect. This gives staff the support needed to show our full, serious commitment to improving customer service.
And, don’t forget to practice what you preach. Great customer service is for EVERYONE; not just outside or “external” customers. Teach your staff to provide great service to each other, too. Start calling co-workers “internal” customers: so everyone is positive and helpful to each other. You’ll be amazed and the attitude improvement and teamwork that evolves. And that will lead to better service outside…which will lead to customers SELLING for you: they’ll tell their friends how great you are!!
by Kathy Shook
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The Service First Video Library keeps employees motivated, focusing on quality service, and working as a team through constant reinforcement. It keeps customer service uppermost in their minds when on the job. More importantly, the videos enhance the service skills and job performance of all your employees. Click here for more details about the Service First Video Library
Download our free Customer Service Assessment tool here to make sure you aren’t losing customers due to poor service quality.
Learn how to make your company a leader in customer service – contact Shoppers, Inc. for more information on Service Quality Institute programs.
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