Volume 2, 2023
About | Services Offered | Products | Contact Us
Competitor & Pricing Audits
Why is it important to measure your company against your competitors?
Competitor audits measure your company against your competitors on criteria such as customer service, pricing, merchandising, and store layout. Serving as excellent employee training tools, competitor audits allow you to see firsthand why a customer would choose a certain company, then start taking steps to ensure that the chosen company is yours!
With competitor audits, you can:
- Compare your service to that of your competitors
- Check their prices and policies
- Evaluate their facilities from a customer point of view
- Observe/record their promotions
- See their merchandise and availability
- Recruit new employees
Pricing audits occur when auditors specifically evaluate pricing compliance by collecting data on the prices of products or services during phone or on-site visits. Pricing audits provide valuable data and reinforce the significance of consistent pricing to your staff.
With pricing audits, you can:
- Shop competitors in the same way you do your own company using the following tools
- Shopper Visit
- Shopper Telephone Call
- Online/Internet/Chat Shopper Report
- Social Media Shopper Report
- Customer Service Audit
- Pricing Audit
- Procedural Audit
Utilizing Reporting Tools
Below are two more samples of the many free reporting tools available to our clients, “Flashpoints”, and “Recent Evaluations”:
The reporting tools listed below are just a few more of the many that we have available for current clients.
FLASHPOINTS
★ There are 3 types of Flashpoints:
- Level History – Displays members in your organization at the same management level who differ from their 12 month scores significantly.
- Question History – Display question scores that differ from their 12 month average.
- Level Hierarchy – Displays members in your organization at the same management level who differ from other members of their hierarchy for the current date range.
★ Flashpoints are ordered by most standard deviation to least. Question History values are weighted x4, as smaller standard deviations in question scores have larger real world impact.
★ We use POPULATION STANDARD DEVIATION for calculations.
RECENT EVALUATIONS
★ Shows all shops released in the date range selected.
★ Selecting an individual bubble will open the shop view for that shop
★ Rolling over the bubble will show the shop date of the evaluation, the score and the level
★ Widget can be filtered by selecting and deselecting level names in the legend.
For more details about our Reporting Dashboard, click here or contact Amy at Amy@InsightYouCanUse.com
Customer Service Statistic You Shouldn’t Ignore
68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences. (HubSpot)
Download our free Customer Service Assessment tool here to make sure you aren’t losing customers due to poor service quality.
How are we doing?
We’d love to hear about your experience with Shoppers, Inc. Click here
Past Newsletters:
Volume 1
Volume 3
Volume 4
Volume 5
Volume 6
Volume 7
Volume 8
